What does structured data mean? Structured Tag Validation

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What is structured data? Structured data refers to data organized in a fixed format, which facilitates machine understanding and processing. Today,GEO Small Classroom(en.xxkt. org. cn) brings “What does structured data mean? Structured tag validation”. I hope it is helpful to everyone.百度ai优化

1、 What does structured data mean

Structured data refers to data with a fixed format and predetermined model, usually organized by rows and columns like a table, and stored in a database. ‌‌

Unstructured data: an article, an image, a video (difficult for machines to understand directly)

1. For example (duck neck shop scene)Unstructured data (machine cannot understand)

Product Name: Duck Neck

Problem: The machine does not know that “12 yuan” is the price and “slightly spicy” is the taste.

{

Advantage: The machine can accurately understand the meaning of each field.2. Three forms of structured data

JSON format (most commonly used)

{

Table format (database, Excel)

表格形式

HTML structured tags (used in web pages)

<script type=”application/ld+json”>

结构化数据In web pages: structured data=structured tags

JSON-LD (recommended by Google)

Summary of structured dataStructured data=data organized in a fixed format (JSON, tables, HTML tags)

2、 Structured Tag Validation

What is’ structured tagging ‘? Structured tags are machine-readable metadata in web pages, used to tell search engines/AI systems the specific meaning of the page.1. Common formats for structured tags

结构化标记验证

2. How to validate structured tags?Method 1: Online Verification Tool

https://search.google.com/test/rich-results

Schema.org Validator

https://validator.schema.org/

Facebook Sharing debugger (validating OG tags)

https://developers.facebook.com/tools/debug/

Method 2: Code Validation (Automation)

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